Why Halsted? Marketing Strategy
SSA 45 in the Roseland area of the Far South Side of Chicago needed a way to convey tell their story. “Why Halsted” was the solution – a marketing piece that could tie the economic strengths of the area to the history and culture of the community.
With a new logo, concise writing, and unique design, the brochure lays out the numbers for the corridor and the case for retailers, businesses, and homebuyers to invest in the area. With 32,000 cars a day on Halsted, direct access to I -57, and nearby attractions such as the Ray and Joan Kroc Community Center and Roseland Medical District, the corridor has much to offer.
Following the creation of the marketing piece, Teska landscape architects were recruited to design identity signs and business directory kiosks that embrace and celebrate the Why Halsted logo.